Tea of a Kind
Brand Campaign & Identity
Design & Art Direction
Creative Direction: Libre Design
Tea, with a twist.
The pressurized Vessl™ technology protects ingredients without the need for preservatives or powders, making Tea of a Kind a healthier and fresher option. Tea of a Kind Originals carries the classic flavors of the brand. The branding and messaging seek to capture the freshness and functionality of the cap in a more playful style while highlighting the flavor variety.
Copywriting: Adam Sherrett