Lixir of the Gods
Concepting, Design, Packaging, Illustration, Web Design
Creative Direction: Libre Design
Modern mead for a natural buzz.
Mead, once believed to possess magical healing powers, was revered in ancient literature, mythology, and early England. Drawing a parallel to the mythical "Lixir of the Gods," the branding and personality emphasize the health benefits and rich history in a playful, yet modern style.
Photography: Julian Martin