Draft Surf
Brand Identity
Concept & Design
Creative Direction: Libre Design
Aspire Beyond the Ordinary
Draft is a bold, inspiring brand that aims to empower surfers worldwide by creating unique boards shaped by a professional surfer. The branding aims to capture the innovative spirit and passion of the surfing community. The dynamic style of brand elements aims to convey the beautifully unpredictable nature of surfing layered over bold surf photography.